Work

Marketing to Senior Citizens: Challenges and Opportunities

Year: 2010

Type: article

Authors: Norbert Meiners, Bernd Seeberger

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W250476256

FWCI: 3.801

Cites:

Cited by: 35

Related to: 10