Work

Cultural Sponsorship and Entrepreneurial Mistrust

Year: 2014

Type: book-chapter

Study design: Observational Study

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-4666-5007-7.ch006

Author: Fabio Severino

Institution: Sapienza University of Rome

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2505113653

FWCI:

Cites: 92

Cited by: 7

Related to: 10