Work

Hazard/Survival Models in Marketing

Year: 2006

Type: book-chapter

Source: Sage eBooks

DOI: 10.4135/9781412973380.n21

Authors: Pradeep K. Chintagunta, Xiaojing Dong

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2505244507

FWCI: 1.462

Cites: 20

Cited by: 10

Related to: 10