Work

Guilty by Association: Product-Level Category Stigma and Audience Expectations in the U.S. Craft Beer Industry

Year: 2016

Type: article

Source: Journal of Management

DOI: 10.1177/0149206316657593

Authors: Matthew A. Barlow, J. Cameron Verhaal, Jake D. Hoskins

Institutions: The University of Texas at El Paso, Georgia State University, Millsaps College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2506046523

FWCI: 18.73

Cites: 62

Cited by: 128

Related to: 10