Work

Marketing Challenges in a Turbulent Business Environment

Year: 2015

Type: book

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-19428-8

Authors: Mark D. Groza, Charles B. Ragland

Institutions: Northern Illinois University, Indiana University Bloomington, Indiana University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2506866293

FWCI: 1.776

Cites:

Cited by: 20

Related to: 10