Work

An exploratory study of peer group influence : how young Indian women choose the clothes that they buy

Year: 2015

Type: dissertation

Source: eSource (Dublin Business School)

Author: Abishek Marwaha

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2507533882

Cites: 106

Cited by:

Related to: 10