Work

The country-of-origin effect in the selected transport services

Year: 2015

Type: article

Abstract: The country-of-origin effect has a multi-dimensional character. Neglecting the impact of COO’s dimensions in the evaluation of the selected services may result in some simplified, inaccurate conclusions. The aim of the presented research was: 1) to determine an in-depth COO rate in the evaluation of transport services; 2) to determine a relation between the COO effect of a particular country in the evaluation of transport services and the readiness to purchase the particular service in this country. The research results indicate a strong relation between the COO effect and the readiness to purchase the particular service in this country: the higher the COO effect is, the higher readiness to purchase the service becomes.

Source: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu

DOI: 10.18276/pzfm.2015.41/2-02

Authors: Monika Boguszewicz-Kreft, Ewa Magier-Łakomy, Katarzyna Sokołowska

Institution: WSB Merito University in Gdańsk

Language: Polish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W2508420418