Work

Facilitating the chain of market orientation to value co-creation: The mediating role of e-marketing adoption

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of Destination Marketing & Management

DOI: 10.1016/j.jdmm.2016.08.007

Author: Shu-Hui Chuang

Institution: Asia University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2509529356

FWCI: 5.551

Cites: 68

Cited by: 42

Related to: 10