Work

An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials

Year: 2016

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2016.08.023

Authors: Davit Davtyan, Isabella Cunningham

Institution: The University of Texas at Austin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2510037147

FWCI: 11.79

Cites: 72

Cited by: 57

Related to: 10