Year: 2015
Type: article
Abstract: The purpose of the hereby study is to discuss models presented in the subject literature and reflecting the customer loyalty development process, identifying the explanatory variables applied in these models, as well as specifying the ones which can be subject to verification in research covering customer loyalty on tourist market. The author attempts to implement the selected model constructions in the area of tourist economy, whereas the analysis and critical approach to the available literature facilitates the development of a theoretical model proposal covering customer loyalty of tourist enterprises.
Author: Izabela Michalska-Dudek
Institution: Wroclaw University of Economics and Business
Language: Polish
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2511085528