Work

Exploring consumers’ impulse buying behavior on social commerce platform: The role of parasocial interaction

Year: 2016

Type: article

Study design: Observational Study

Source: International Journal of Information Management

DOI: 10.1016/j.ijinfomgt.2015.11.002

Authors: Li Xiang, Xiabing Zheng, Matthew K.O. Lee, Dingtao Zhao

Institutions: University of Science and Technology of China, City University of Hong Kong

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: City University of Hong Kong, China Postdoctoral Science Foundation

Awards: G696962137, G8796999441

OpenAlex ID: W2511263165

FWCI: 39.69

Cites: 114

Cited by: 704

Related to: 10