Work

The re-invention of myth in sports-related advertising : the use of the Greek epic hero characteristics for emotional branding enhancement

Year: 2015

Type: dissertation

Author: Kimberly D. Gregory

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2513745064

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Related to: 10