Work

The impact of external social and internal personal forces on consumers’ brand community engagement on Facebook

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-03-2015-0843

Authors: Carina Simon, Tim Oliver Brexendorf, Martin Fassnacht

Institution: WHU – Otto Beisheim School of Management

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2514041007

FWCI: 24.78

Cites: 96

Cited by: 111

Related to: 10