Work

Kundenprofitabilitätsrechnung in Dienstleistungsgeschäften — Konzeption und Umsetzung am Beispiel des Car Rental Business

Year: 2001

Type: article

Source: Schmalenbach Journal of Business Research

DOI: 10.1007/bf03372650

Authors: Thomas M. Fischer, Tim von der Decken

Institution: HHL Leipzig Graduate School of Management

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2514740596

FWCI: 11.05

Cites: 16

Cited by: 26

Related to: 10