Work

In the eye of the beholder: Communicating CSR through color in packaging design

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2016.1224771

Authors: Maria Assunta Barchiesi, Silvia Castellan, Roberta Costa

Institution: University of Rome Tor Vergata

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2515764249

FWCI: 5.545

Cites: 56

Cited by: 36

Related to: 10