Work

Working consumers: Co-creation of brand identity, consumer identity and brand community identity

Year: 2016

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2016.07.012

Authors: Iain Black, Cleopatra Veloutsou

Institutions: Heriot-Watt University, University of Glasgow

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2516294264

FWCI: 45.1

Cites: 101

Cited by: 294

Related to: 10