Work

Marketing Strategies in the Indian Soft Drinks Industry - A Case Study of Pepsico and Coca-Cola Limited

Year: 2010

Type: article

Source: Indian Journal of Marketing

Authors: Monoj K. Gupta, Sreelata Neelesh

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2516793071

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