Work

Revised Unique Selling Proposition: Scale Development, Validation, and Application

Year: 2016

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2016.1214209

Authors: Yongge Niu, Cheng Lu Wang

Institutions: Sichuan University, University of New Haven

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Central University Basic Research Fund of China, Fundamental Research Funds for the Central Universities

OpenAlex ID: W2517299546

FWCI: 0.694

Cites: 47

Cited by: 22

Related to: 10