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An examination of how attention influences exposure effects: target selection, distractor devaluation and mere exposure

Year: 2015

Type: article

Abstract: There is an old market saying, every exposure is good exposure. However, when consumers are involved in a search activity that requires selective attention, for stimuli that are not targets (distractors), the positive mere exposure effect may be eliminated. The study examined the relationship between attention and exposure effects under three situations, mere exposure, target selection and distractor devaluation. Attitude towards the brand was measured as the dependent variable.

Source: Illinois Digital Environment for Access to Learning and Scholarship (University of Illinois at Urbana-Champaign)

Author: Jiachen Yao

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2517496641

FWCI:

Cites: 48

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Related to: 10