Work

There is More to Marketing: An Encore to Layton's Ring Cycle and the Compelling Case for Marketing Systems Theory, Research and Management

Year: 2016

Type: editorial

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/j.ausmj.2016.08.012

Author: Clifford J. Shultz

Institution: Loyola University Chicago

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2518645872

Cites: 34

Cited by: 7

Related to: 10