Work

What 80 Years of Study Means For the Future of Advertising Research

Year: 2016

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-2016-032

Author: Horst Stipp

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2518864366

FWCI: 4.857

Cites: 17

Cited by: 10

Related to: 10