Work

Configurations of business strategy and marketing channels for e-commerce and traditional retail formats: A Qualitative Comparison Analysis (QCA) in sporting goods retailing

Year: 2016
Type: article
Institution: Örebro University
Language: English
Subfield: Marketing
Open Access status: closed
OpenAlex ID: W2518978583
FWCI: 7.632
Cites: 44
Cited by: 37
Related to: 10