Configurations of business strategy and marketing channels for e-commerce and traditional retail formats: A Qualitative Comparison Analysis (QCA) in sporting goods retailing
Year: 2016
Type: article
Authors: Tobias Johansson, Johan Kask
Institution: Örebro University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2518978583
