Work

How pre-engagement factors and service product attribute complexity impact customer tenure with a retailer

Year: 2014

Type: dissertation

Source: SHAREOK (University of Oklahoma; Oklahoma State University; Central Oklahoma University)

Author: McMahan, Philip

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2520249916

Cites: 118

Cited by:

Related to: 10