Work

Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions

Year: 2016

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-016-0003-7

Author: Ranga Chimhundu

Institution: University of Southern Queensland

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2520840643

FWCI: 4.163

Cites: 60

Cited by: 8

Related to: 10