Work

Social media brand building strategies in B2B companies

Year: 2016

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-04-2015-0079

Authors: Timothy Cawsey, Jennifer Rowley

Institutions: Gemalto (France), Manchester Metropolitan University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2521150446

FWCI: 30.5

Cites: 70

Cited by: 127

Related to: 10