Work

Brand typicality impact on brand imitations evaluation and categorization

Year: 2016

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-07-2015-0923

Authors: André Le Roux, Marinette Thébault, Yves Roy, François Bobrie

Institution: Université de Poitiers

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2521362687

FWCI: 6.938

Cites: 41

Cited by: 25

Related to: 10