Work

Message involvement and attitude towards green advertisements

Year: 2016

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-11-2015-0216

Authors: Angeline Gautami Fernando, Bharadhwaj Sivakumaran, L. Suganthi

Institutions: Vellore Institute of Technology University, Great Lakes Institute of Management, Anna University, Chennai

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2521557064

FWCI: 2.081

Cites: 100

Cited by: 35

Related to: 10