Work

Exploring behavioural branding, brand love and brand co-creation

Year: 2016

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-06-2015-0919

Authors: Hans Ruediger Kaufmann, Sandra Maria Correia Loureiro, Agapi Manarioti

Institutions: University of Nicosia, Iscte – Instituto Universitário de Lisboa

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2521828077

FWCI: 33.96

Cites: 81

Cited by: 220

Related to: 10