Work

Business Models in the Emerging Context of Mobile Advertising

Year: 2004

Type: article

Authors: Hanna Komulainen, Tuija Mainela, Jaakko Sinisalo, Jaana Tähtinen, Pauliina Ulkuniemi

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2521970

FWCI: 3.711

Cites: 27

Cited by: 15

Related to: 10