Work

Multistage market segmentation: an exploration of B2B segment alignment

Year: 2016

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-12-2015-0245

Author: Robert J. Thomas

Institution: Georgetown University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2522674657

FWCI: 5.551

Cites: 25

Cited by: 38

Related to: 10