Work

The Dirichlet: A Comprehensive Model of Buying Behaviour

Year: 1984

Type: article

Source: Journal of the Royal Statistical Society Series A (General)

DOI: 10.2307/2981696

Authors: G. J. Goodhardt, A. S. C. Ehrenberg, C. Chatfield

Institutions: City, University of London, London Business School

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2523479672

FWCI: 33.34

Cites: 16

Cited by: 444

Related to: 10