Work

Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach

Year: 2016

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.2840975

Authors: Donna L. Hoffman, Thomas P Novak

Institution: George Washington University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2523538043

Cites: 252

Cited by: 221

Related to: 10