Work

The impact of country-of-origin image on brand loyalty: evidence from Iran

Year: 2016

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-09-2015-0143

Authors: Fariba Esmaeilpour, Mohammad Ali Abdolvand

Institution: Islamic Azad University, Science and Research Branch

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2523586159

FWCI: 4.857

Cites: 72

Cited by: 29

Related to: 10