Work

Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes

Year: 2005

Type: article

Author: Pamela Danziger

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2524001480

FWCI: 10.9

Cites:

Cited by: 182

Related to: 10