Work

Pride and Prejudice : Explaining Home Country Biases When Foreign Products Are More Typical

Year: 2012

Type: conference-paper

Source: Alexandria (UniSG) (University of St.Gallen)

Authors: Peter Mathias Fischer, Katharina Petra Zeugner‐Roth

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2524529814

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Related to: 10