The Effect of Korean Wave on Consumer’s Purchase Intention of Korean Cosmetic Products in Indonesia
Year: 2016
Type: article
Abstract: Purpose – This study is to examine the effect of Korean Wave (Hallyu) towards consumer purchase intention of Korean Product in Indonesia. In...
Source: Journal of Distribution Science
Authors: Fandy Zenas Tjoe, 김경태
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $460
OpenAlex ID: W2525284754