Work

Audience behaviour or buyer behaviour : what can models of brand buying behaviour say about arts audiences?

Year: 2016

Type: article

Source: Research Repository (Kingston University London)

Authors: Chris Hand, Francesca Dall’Olmo Riley

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2525397019

FWCI: 4.163

Cites:

Cited by: 13

Related to: 10