Work

Marketing experiencial: la revolución de las marcas

Year: 2008

Type: article

Source: Dialnet (Universidad de la Rioja)

Author: Max Lenderman

Language: Spanish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2525996338

FWCI: 3.276

Cites:

Cited by: 37

Related to: 10