Work

The Relative Effectiveness of Celebrity Endorsement for Beauty, High- and Low Involvement Product Print Advertisements

Year: 2008

Type: article

Author: Irene Roozen

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2526053280

FWCI: 0.843

Cites: 32

Cited by: 8

Related to: 10