Work

How Do Consumers Evaluate Value Propositions of Connected Car Services

Year: 2016

Type: conference-paper

Source: Americas Conference on Information Systems

Authors: Martin Mikusz, Tobias Herter

Institution: University of Stuttgart

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2527847469

FWCI: 0.938

Cites: 28

Cited by: 5

Related to: 10