Work

Price promotions and products with low consumer ratings

Year: 2016

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-04-2016-1767

Authors: Hsiao-Ching Kuo, Chinintorn Nakhata

Institutions: Washington and Jefferson College, Pennsylvania Western University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2528601432

FWCI: 4.163

Cites: 48

Cited by: 27

Related to: 10