Work

Retail brand equity

Year: 2013

Type: dissertation

Source: Shodhganga

Author: Geetha Ramesh

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2530068145

Cites: 51

Cited by:

Related to: 10