Work

Effects of Lightness‐Location Congruency on Consumers’ Purchase Decision‐Making

Year: 2016

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20929

Authors: Tsutomu Sunaga, Jaewoo Park, Charles Spence

Institutions: Kwansei Gakuin University, Chiba University of Commerce, University of Oxford

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Arts and Humanities Research Council, Japan Society for the Promotion of Science

Awards: Consumers' Luxury Perception and Product Design, A Study of Consumer Choice Behavior Considering Situational Factors and Choice Objective, G4641969682, Multi-sensory Consumer Behavior: Designing New In-store Experience, The Influence of Aesthetics on Product Evaluation

OpenAlex ID: W2531254538

FWCI: 15.22

Cites: 56

Cited by: 95

Related to: 10