Work

The impact of contextual television ads on online conversions: An application in the insurance industry

Year: 2016

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2016.10.002

Authors: Ivan A. Guitart, Guillaume Hervet

Institution: Grenoble Ecole de Management

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2531481101

FWCI: 3.469

Cites: 60

Cited by: 18

Related to: 10