Work

The Effects of Product Placement in Fictitious Literature on Consumer Purchase Intention

Year: 2016

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20926

Authors: Terrence M. Barnhardt, Isabel Manzano, Maria Brito, Melissa Myrick, Steven M. Smith

Institution: Texas A&M University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2531650565

FWCI: 5.551

Cites: 59

Cited by: 17

Related to: 10