Work

Personal aspirations and brand engagement in self-concept

Year: 2016

Type: article

Study design: Observational Study

Source: Personality and Individual Differences

DOI: 10.1016/j.paid.2016.10.018

Authors: Wiktor Razmus, Małgorzata Jaroszyńska, Magdalena Palęga

Institution: John Paul II Catholic University of Lublin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2531889579

FWCI: 8.326

Cites: 54

Cited by: 52

Related to: 10