Work

Affect and transformative consumer research.

Year: 2016

Type: article

Author: Dionysius Ang Ling Ying

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2532233016

FWCI:

Cites:

Cited by:

Related to: 10