Work

Attitude and Consumption Patterns of the Indian Chocolate Consumer: An Exploratory Study

Year: 2016

Type: article

Study design: Observational Study

Source: Global Business Review

DOI: 10.1177/0972150916660408

Authors: Deepak Chawla, Neena Sondhi

Institution: International Management Institute

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2532948694

FWCI: 1.388

Cites: 34

Cited by: 22

Related to: 10