Work

Students as customers in higher education: reframing the debate

Year: 2016

Type: article

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1080/08841241.2016.1245234

Author: Melodi Guilbault

Institution: New Jersey Institute of Technology

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2533182429

FWCI: 16.09

Cites: 66

Cited by: 231

Related to: 10