Work

I virtually try it … I want it ! Virtual Fitting Room: A tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions

Year: 2016

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2016.08.006

Authors: Marie Beck, Dominique Crié

Institutions: SKEMA Business School, Université de Lille, Lille Économie Management, Lille School of Management Research Center

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2534699224

FWCI: 17.86

Cites: 50

Cited by: 342

Related to: 10